Poland - Seven pharmacies banned from advertising

In January 2006 the Main Pharmaceutical Inspectorate (GIF) issued as many as seven advertising bans to specific pharmacies in Poland. Most of the bans concerned advertising folders containing information about the pharmacy’s products and services, supposedly Rx drugs. Surprisingly, in 2006 GIF did not issue even one such pharmacy advertising ban, even though the same law prohibiting advertisement of Rx or reimbursed drugs to the public was already in force.

Dr Ewa Skrzydlo-Tefelska of Soltysinski Kawecki & Szlezak, a law firm, told Pharma Poland News that such action by the GIF is justified by the current law. All market players should refrain from advertising Rx drugs to the public, including pharmacies. As it is hard to believe that not even one pharmacy advertised its products in such a way last year, the most likely explanation for these bans is the more thorough execution by the GIF of its duties this year. It may also have received tip-offs from the competition of the pharmacies concerned.

Source: PMR. For more info Pharmapoland.com