Poland - Bytom announces new strategy
Bytom, a producer and distributor of menswear, is planning to expand its product portfolio. The company intends to introduce a “tailor made” service on a large scale.
In 2009 it wants to reach a level of 15,000 garments per year, which is expected to bring the producer sales worth PLN 12m (€3.1m) with a 60% profitability rate. This was announced by Artur Morawiec, Bytom’s senior analyst, at a press conference.
Furthermore, in the autumn of this year the producer intends to launch new products under its Bytom name. These will be shirts, ties and knitwear.
Bytom is also planning to allocate more funds toward promotion – in 2007 2-3% of its sales revenue will be used for this, with a 5% share as a future target.
