Poland - Brewers report higher than anticipated sales

Polish breweries sold 32.47 million hl of beer in 2006, which represents significant growth on the year, i.e. 7.2%. This dynamic was much higher than the figure of 2-3% expected by industry representatives at the beginning of last year.

The considerable surge in beer consumption was due to three main factors: an overall increase in consumer purchasing power, conducive weather conditions and the Football World Cup, Pawel Sudol, the president of the Association of Employers of the Beer Industry (ZPPP), claimed at a recent press conference.

Source: PMR. For more info Retailpoland.com